Trend Focus: Graphic Jungle

Imagine going on a safari trip around the city of New York during the apocalypse of I Am Legend and the earthy overgrowth intertwining with the bold colours of NYC’s famous street art. How would you dress for that? Easy – you’d dress Graphic Jungle.

Graphic Jungle, one of the trends from our SS17 Trans Campaign takes inspiration from statement military references such as uniform silhouettes, camouflage and utility details and smashes them against the bold nature of modern city life. Using the contrast of traditional military colours such as khaki against vibrant pop colours such as orange, yellow and red. Updated geometric camouflages take centre stage and are paired with classic military pieces that have been brightened up for spring. 

Want more? The full SS17 Trans Campaign is now live and features a whole host of Graphic Jungle products. Shop it now.