Alternative Style Icons

For too long have menswear style guides been based on the likes of Kanye West and Steve McQueen and whilst they dress well, they’re not the be all and end all. With that in mind, we’ve pulled together a small list of heroes big & small that can teach us a lesson or two about menswear.

Steve Zissou – The Life Aquatic with Steve Zissou


With his trademark orange beanie and contrasting blue get up, Bill Murray’s Steve Zissou is an unlikely style icon from the world of Wes Anderson. Famous for his unlikely captaincy of the Belafonte, fear of parenthood and hatred of Dolphins, Zissou is nothing if not sartorial perfection. 

Steve Urkel – Family Matters

Originally supposed to be nothing more than throwaway character, Steven Quincy Urkel quickly became the star of Family Matters and is the epitome of preppy geek. Whilst his trademark suspenders and thick glasses may be a stretch for most, his loud shirts, cardigans and denim are a match made in heaven. He is the original hipster after all.

Shia LaBeouf – Post Transformers

Whether he’s crying in the cinema or making moves in a Sia video, Shia LaBeouf deserves to be on this list – maybe not when he wears a paper bag though. Over the past couple of years he’s looked list a lost soul but he’s been quietly going about his business and we think he’ll end up with an Oscar before long. On the style front, he does a better job of hobo-chic than those queuing up for the next Yeezy drop.

Ash Ketchum – Pokémon

Probably your childhood hero and if he wasn’t what did you even do as a kid? Spending hours playing Pokémon, collecting Pokémon and watching Pokémon was what childhood was all about. Whilst you may not have realised it back then, Ash’s ‘athleisure’ get up is a casual dresser’s dream. He has his layering game locked down too.

Eddie Murphy – Beverly Hills Cop

More famous these days for playing an animated donkey, but there was a time that Eddie Murphy was regarded as somewhat of a style god. Back in 80’s he played a little known character called Axel Foley was causing waves at the box office thanks to his tearaway policing style, slapstick humour and style that was second to none. So much so it led to Murphy being able to eat steak & chips from a models back - only in the ‘80s…